Andrew McLuhan is a Media Educator and Associate Editor of the Winnipeg School of Communication’s journal, Winnsox. He is a husband, father, poet, author, teacher, craftsman, and explorer. Andrew studies the work of Marshall and Eric McLuhan and gives speeches and workshops on subjects related to their work in media, culture, and technology. In 2017, Andrew conceived and formed The McLuhan Institute as an organization to preserve and promote McLuhan studies, as well as to use them to carry forward the never-ending work of understanding human innovation and its consequences with an eye toward an actual ecology of the media.