Nathan Allebach is a writer, creative director, and urbanist. He's most known for personifying the meat brand Steak-umm in the form of cultural commentary on Twitter from 2017-2021, which was featured in The Wall Street Journal, Washington Post, USA Today, and more. In 2022, he produced a video about the importance of "third places," which went viral with 1.4 million views on TikTok and 4 million views on Twitter. Since then, he's been directing the social media marketing for Strong Towns, which is an organization that advocates for building more walkable and economically productive places. His writing has been published in Vulture, Arc Digital, and Insider, on topics like brand behavior, news literacy, and political taxonomies.